Department of Business Informatics - Business Analytics Certificate

z-2019-2020 Program - New - Major or Certificate

completed

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General Catalog Information
  • Select Program below.

    Shared Cores are available in Acalog for shared information in program curriculum.

  • Type of Program *
  • **Read before you begin**

    1. Please turn on the help text before starting this proposal by clicking on the icon in the top right corner of the heading. Items with help text indicating format should be typed in the exact format as the help text (excluding the quote marks).
    2. Once all required fields have been filled in, click in the upper left corner, to launch proposal.
    3. Once you have launched the proposal form you can then begin editing imported fields, adding justifications, etc. All changes from that point will be tracked. Optionally, you may also attach syllabi or any additional supporting documents by clicking on the Proposal Toolbox icon.  . Please be aware that forms submitted without appropriate justifications will be returned to the proposer without consideration.
  • Status*
  • Identify Purpose of Proposal*
  • BASIC INFORMATION
  • College*
  • Department*
    (e.g. Department, Division, School)
  • Program Level*
  • Title of Proposed Degree Program*
    Business Analytics Certificate
    Business Analytics Certificate
  • Provide Catalog Program Description:*

    The Business Analytics Certificate is composed of six courses (18 credit hours) from the core and elective of the MBI program. It offers an alternative to students not wishing to complete the entire MBI program. It will help students gain an increased level of knowledge associated with the analytics field, specifically in the context of business. The courses in the certificate will help prepare students to analyze data, merge their findings, and present solutions to problems. 

  • Does this proposal require TEC approval?*
  • Substantive Change:  Please use the following link to determine if this will constitute a SACCOC substantive change to NKU's current curriculum.   Substantive Change Form
    This form must be filled out, signed by the submitter and appropriate Dean (or Designee), and uploaded to this curriculog proposal.  If you have question about this form please contact the SACSCOC Liaison, Abdou Ndoye at ndoyea2@nku.edu or 859-572-5379

  • What previously approved NKU programs are closely related to this new program and how are they related?

    Master of Science in Business Informatics (MBI): The Business Analytics Certificate is composed of six courses (18 credit hours) from the foundation, core and elective courses of the MBI program.  The Certificate leverages existing faculty and NKU resources and broadens the offerings to new pools of potential students. The graduate certificate provides an alternative path for  students not wishing to complete the entire MBI degree program with Business Analytics as a Specialization.

  • Will this constitute a SACSCOC Substantive Change?*
  • Degree Level*
  • If Certificate, select appropriate option
  • Program Type*
  • Degree Type*
  • Name of Program Director*
    Dr. Teuta Cata
    Dr. Teuta Cata
  • Intended Date of Implementation*
    Fall 2019
    Fall 2019
  • Anticipated Date for Granting First Degrees*
    May 2020
    May 2020
  • Evaluation Criteria
  • All actions in the approval of new programs for public institutions are subject to a stipulation regarding the program’s ability to attain specified goals that have been established by the institution and approved by the Council on Postsecondary Education (the Council). At the conclusion of an appropriate period of time, the program’s performance shall be reviewed by Council staff following criteria established in the Council’s Academic Programs Policy.

  • Centrality to the Institution’s Mission and Consistency with State’s Goals
  • A program will adhere to the role and scope of the institution as set forth in its mission statement and as complemented by the institution’s strategic plan.

    Follow this link to view the state's postsecondary education strategic agenda.

  • 1. List the objectives of the proposed program. These objectives should deal with the specific institutional and societal needs that this program will address.*
    1. Demonstrate strong analytical skills and technological expertise in developing and managing business systems in various business contexts.
    2. Communicate effectively in written and verbal form and make professional technical presentation
    These objectives should deal with the specific institutional and societal needs that this program will address.
  • 2. Explain how the proposed program relates to the institutional mission and academic strategic plan. *

    This new certificate supports the overall NKU mission by delivering innovative, student-centered education. This certificate will address the increasing need of professionals in the Informatics domain, and fit our goal to analyze Information from different perspectives in a business context. There is a substantial demand for employees with the business analytics skill set in the region and across the Commonwealth.  Graduates will contributing to the economic, civic, and social vitality of the region.

  • 3. Explain how the proposed program addresses the state’s postsecondary education strategic agenda.*

    The program supports the CPE initiative “Stronger by Degrees Strategic Agenda for Postsecondary and Adult Education” both directly and indirectly.  Specifically the certificate program supports Objective 4, “Improve the education and skill levels…” by training students with high-in-demand skills and offering this training through a unique modality, an 18 credit certificate, as opposed to a full degree program.  Objective 5 is addressed by making instruction more relevant, rigorous and engaging by offering a hybrid approach supporting both traditional and online education, and developing a program of 6 inter-related and comprehensive skills and training—providing timely access an alternative to the cost and time associated with a full degree program. Objective 9:  The certificate program improves both the career readiness and employability of graduates.  

  • Program Quality and Student Success
  • The curriculum should be structured to meet the stated objectives and student learning outcomes of the program.

  • 1. List all student learning outcomes of the program.
    College of Informatics > Business Informatics
    <p>Use analytical tools and quantitative modeling techniques to solve business problems and develop applied solutions</p> <p>Apply visualization tools to the business analysis process</p> <p>Demonstrate the ability to effectively communicate findings and present results</p> <p>Formulate integrative answers to problems using business analytics</p>
    List all student learning outcomes for the program.
  • 2. Explain how the curriculum achieves the program-level student learning outcomes by describing the relationship between the overall curriculum or the major curricular components and the program objectives. *

    The Business Analytics Certificate  provides students with the knowledge and skills  required for analytics, specifically within the context of business. This level of competence will help students understand and demonstrate the application of analytics concepts, tools, and techniques to business problems. The courses in the certificate will prepare students to analyze data, integrate their findings, and present solutions to problems.

    The program-level learning student outcomes (goals) are broken down to specific outcome/objectives and each objective is measured in one or more of the program courses (see attached BA Program Assessment Plan).

    Describe the relationship between the overall curriculum or the major curricular components and the program objectives.
  • 3. Highlight any distinctive qualities of this proposed program*

    This program is  centered on business and analytics tools and skills:

    • Business skills will include an overview of different information systems that a business may implement; developing and managing business systems; and database knowledge and skills related to information storage and retrival.
    • Analytics skills will include a variety of skills such as: tools to analyze and understand business data; tools to make opimum business decisions by relying on modeling and application software; computer based tools to visualize data; analytics skills not only to analyze and understand data but also to communicate such insigts efficiently.
  • 4. Will this program replace any existing program(s) or concentrations within an existing program?*
  • If yes, please specify.
  • 5. Include the projected faculty/ student in major ratio

    6/30

  • 6. Is there a specialized accrediting agency related to this program?*
  • If yes, identify the agency
    AACSB (Association to Advance Collegiate Schools of Business)
    AACSB (Association to Advance Collegiate Schools of Business)
  • 7. Upload the SACS Faculty Roster Form in the Proposal Toolbox . Faculty resources shall be demonstrated to be adequate and appropriate for the proposed program. The number of faculty should meet external standards where appropriate. The qualifications of faculty will support the objectives and curriculum of the proposed program.

  • Attached
    Pull From Digital Measures
  • Access to the qualitative and quantitative library resources must be appropriate for the proposed program and should meet recognized standards for study at a particular level or in a particular field where such standards are available. Adequacy of electronic access, library facilities, and human resources to service the proposed program in terms of students and faculty will be considered.

  • 8.a. Describe the library resources available to support this program. You may attach any documentation provided to SACS*

    Steely Library provides digital access to data bases that are essential for students to conduct effective literature reviews of research in the area of business analytics. Utlization of Business Primier and ABI Informs will serve as data bases for specific research articles. In addition, the library utilizes interlibrary loan of sources that are not readlity avaialable in full text.

  • Describe the physical facilities and instructional equipment available to support this program. Physical facilities and instructional equipment must be adequate to support a high quality program. The proposal must address the availability of classroom, laboratory, and office space as well as any equipment needs.

  • 8.b. Describe the physical facilities and instructional equipment available to support this program*

    As all courses are taught as primarily required and elective courses in MBI, all physical facilities and instructional equipment are readily available.

  • 9. Clearly state the admission, retention, and completion standards designed to encourage high quality*

    The admission, retention, and completion standards are similar to other certificate program offerings at Northern Kentucky University. The admission standards are as follows: Prospective students must hold a bachelor’s degree from a regionally accredited institution with an overall minimum undergraduate GPA of 2.5.

    For retention, students need to maintain an overall GPA of 3.0 on a 4.0 scale during their progress toward degree completion.

    The completion criteria will be the following: completion of 18 credit hours with a minimum of 3.0 on a 4.0 scale; completion of all courses for the degree with a grade of C or better (no more than two C grades are acceptable).

  • 10. Clearly state the degree completion requirements for the program*

    The completion criteria will be the following: completion of 18 credit hours with a minimum of 3.0 on a 4.0 scale; completion of all courses for the degree with a grade of C or better (no more than two C grades are acceptable).

  • 11. Provide the following information for the program and for each concentration (some categories may not apply to all programs):

  • Total number of hours required for degree (incuding General Education credits)*
    18
    18
  • Number of hours in degree program core*
    12
    12
  • Number of hours in concentration*
    0
    0
  • Number of hours in guided electives*
    6
    6
  • Number of hours in free electives*
    0
    0
  • 12. Describe how the proposed program will articulate with related programs in the state. It should describe the extent to which student transfer has been explored and coordinated with other institutions.

    Attach all draft articulation agreements related to this proposed program in the Proposal Toolbox .

  • Describe how the proposed program will articulate with related programs in the state*

    N/A

    It should describe the extent to which student transfer has been explored and coordinated with other institutions.
  • 13. List courses under the appropriate curricular headings, Then follow the directions below to create proposed curriculum in Proposal.  Click here to download the course template.

    Prospective Curriculum Field

    Step 1

    There are two options to add courses for proposed changes: "Add Course" and "Import Course." For courses that already are in the catalog, click on "Import Course" and find the courses needed. For new classes that are in the Curriculog Approval Process click on "Add Course"-- a box will open asking you for the Prefix, Course Number and Course Title.

    Step 2

    Click on  "View Curriculum Schema." Click on "Add Core" which will be the header for your course groups of the program. After creating the different sections you can proceed to assign courses in each header by clicking on "Add Courses" this will bring up the list of courses available from Step 1. Select the courses you wish to add and reorder as needed by dragging courses. For removing courses click on the .

    Commonly used headers: Degree Requirements, Core Courses, Electives.

  • Prospective Curriculum*
  • Attached*
  • 14. Will this program utilize alternative learning formats (e.g. distance learning, technology-enhanced instruction, evening/weekend classes, accelerated courses)? *
  • Delivery Method*
  • 14.a. Describe planned alternative methods of program delivery you checked, involving greater use of technology, distance education, and/or accelerated degree designs, to increase efficiency, better address student educational and workforce needs, and maximize student success, for both traditional and non-traditional students.

    Courses combine various modes of interaction, such as face-to-face, technology enhanced hybrid format, videoconferencing, audio-conferencing, mail, telephone, fax, e-mail, interactive television, or World Wide Web.

Demand
  • Program Demand/Unnecessary Duplication

    Proposed programs must respond to the needs of the academy and to larger economic and social environments. Thus, the institution must demonstrate demand for the proposed program. All proposed programs must address student demand. Programs must also address either employer demand or academic disciplinary needs.

  • 1. Student Demand

  • a. Provide evidence of student demand. Evidence of student demand is typically in the form of surveys of potential students or enrollments in related programs at the institution, but other methods of gauging student demand are acceptable. *

    Out of 97 new applications in the MBI program in the last 2 years, 60 are in Business Analytics specialization area (or 62% of them). The rest of the applications are for other 3 areas of specializations (or 38% of them). Some of the students who applied for other areas of specializations switched their focus area to Business Analytics (8 students in last 2 years). This means that 70% of the MBI students in the last 2 years are interested in developing a Business Analytics expertise.   

    Typically in the form of surveys of potential students and/or enrollments in related programs at the institution.
  • b. Identify the applicant pool and how students will be reached. *

    Potential applicants are mainly in business field (marketing, accounting, finance, etc.) and want to advance their carrier with analytics knowledge and skills. They already have bachelor’s degree, and could even have Master’s degree, and therefore, do not want to spend another 2+ years of studying wide range of skills. Applicants will be reached through college and departmental advisory council members, graduate programs, student organizations, and alumni organizations. 

  • c. Describe the student recruitment and selection process. *

    The Certificate will apply the same admission standard that is applied for any graduate student at NKU: an undergraduate GPA of 2.5 or better. All applications will be checked by the program director for their admission to the program.

  • d. Identify the primary feeders for the program.*

    Primary feeders for the program is the businesses in local area, mainly in Greater Cincinnati region. 

  • e. Provide any evidence of a projected net increase in total student enrollments to the campus as a result of the proposed program*

    Potential applicants who inquired for business analytics had only one choice, MBI with concentration in Business Analytics, with 30+ credit hours, or 2+ years of study. In this busy world, that would have chased away many of those potential students. Now with this new option, university can add positive number of students to the campus.

  • f. Project extimated demand for the first five years of the program.
  • Degrees Conferred
  • Degr Conferred Year 1
    0
    0
  • Degr Conferred Year 2
    10
    10
  • Degr Conferred Year 3
    30
    30
  • Degr Conferred Year 4
    30
    30
  • Degr Conferred Year 5
    30
    30
  • Majors (Headcount - Fall Semester
  • Major Headcount Fall Semester Year 1
    10
    10
  • Major Headcount Fall Semester Year 2
    30
    30
  • Major Headcount Fall Semester Year 3
    30
    30
  • Major Headcount Fall Semester Year 4
    30
    30
  • Major Headcount Fall Semester Year 5
    30
    30
  • 2. Employer Demand:

    Clearly describe evidence of employer demand. Such evidence may include employer surveys, current labor market analyses, and future human resources projections. Where appropriate, evidence should demonstrate employers’ preferences for graduates of the proposed program over persons having alternative existing credentials and employers’ willingness to pay higher salaries to graduates of the proposed program.

    Attach additional documentation in Proposal Toolbox.

    Data provided in tables should be uploaded in the proposal toolbox.

  • a. Describe the types of jobs available for graduates, average wages for these jobs, and the number of anticipated openings for each type of jobs. *

    The obvious choice for a graduate with a degree in business analytics would be to work as a data scientist or a management (business) analyst. According to the US Bureau of Labor Statistics, 115,200 new management analyst jobs will be created between 2016 and 2026. Management analysts will have an estimated job growth of 14 percent until 2026 and had cushy median salaries of US$82,450 in 2017 (https://www.topuniversities.com/student-info/careers-advice/careers-you-can-work-business-analytics-degree).

    www.glassdoor.com/ lists 324 Business Analytics jobs in Cincinnati, OH area, 176 jobs in Kentucky, and 28,862 jobs nationwide (on 10/30/2018).

  • 3.  Academic Disciplinary Needs:

    If the program proposal is in response to changes in academic disciplinary need, as opposed to employer demand, please outline those changes. Explain why these changes to the disciple necessitate development of a new program.

  • Clearly describe all evidence justifying a new program based on changes in the academic discipline or other academic reasons*

    N/A

  • 4. Similar Programs:

    A new program may serve the same potential student population. The proposed program must be sufficiently different from existing programs in the state or access to existing programs must be sufficiently limited to warrant initiation of a new program.

    Identify similar programs in other Southern Regional Education Board (SREB) states and in the nation.

    If similar programs exist in Kentucky,

  • a. Are there similar programs in other Southern Regional Education Board (SREB) states and in the nation? *
  • Please identify similar programs in other SREB states and in the nation.

    (See attached “Similar Programs in KY and OH.)

  • b. Please identify any similar programs exist at public institutions in Kentucky.

    (See attached “Similar Programs in KY and OH.)

  • c. Does the proposed program differ from existing programs? *
    (i.e., students in a different geographic area)
  • If yes, please explain

    4 Kentucky schools offer full Master’s degree programs in fields related to Business Analytics (Bellarmine, EKU, UK, U of L) with 30+ credit hours. Graduate certificate allow students gain knowledge and skills in business analytics with 18 credit hours. Only the other certificate program in Kentucky is U of L’s Certificate in Data Science, which is offered by computer engineering and computer science department and focus more on ‘science’ of data analytics; whereas this BA certificate focuses more on business application of analytics.

  • d. Does the proposed program serve a different student population (i.e., students in a different geographic area) from existing programs?
  • If yes, please explain.

    The certificate will serve to the same student population who is interested in the business analytics. However, not all students can pursue entire degree programs that require longer time commitment.

  • e. Is access to existing programs limited?*
  • If yes, please explain

    Most of Master’s degree program require stricter admission criteria, such as graduate test (GRE/GMAT) scores and/or graduate-level course/work experience. Along with longer time commitment, this restriction chases away potential students.

  • f. Is there excess demand for existing similar programs?*
  • If yes, please explain

    Many MBI courses are running at/under maximum capacity.

  • g. Will there be collaboration between the proposed program and existing programs?*
  • If yes, please explain the collaborative arrangements with existing programs

    If certificate students want to continue their education to obtain a master degree, the GMAT requirement will be waived for those students that have successfully completed four courses within the Business Analytics Certificate with a GPA of 3.5 or higher. Classes taken within the certificate program will count towards the master’s degree (MBI program degree requirements apply; foundation courses do not count toward the Master of Business Informatics degree).

  • If no, please explain why there is no proposed collaboration with existing programs
  • Advanced Practice Doctorates
  • If the proposed program is an advanced practice doctorate, please address the following 5 questions.  If not, skip to the COST/FUNDING section.

    For submission to CPE you will need to attach the following, additional documentation, in the Proposal Toolbox

    1. Letter of commitment from each clinical site that specifies the number of students to be accommodated and identifies other academic programs that also use the facilities.

    2. Letter from each institution with a similar program stating that the proposed program will not negatively impact the existing program.

  • 1. Does the curriculum include a clinical or experiential component?
  • If yes, list and discuss the natureand appropriateness of available clinical sites.
  • 2. Describe how the doctorate builds upon the reputation and resources of the existing master’s degree program in the field.
  • 3. Explain the new practice or licensure requirements in the profession and/or requirements by specialized accrediting agencies that necessitate a new doctoral program.
  • 4. Explain the impact of the proposed program on undergraduate education at the institution. Within the explanation, note specifically if new undergraduate courses in the field will be needed.
  • 5. Provide assurance that funding for the program will not impair funding of any existing program at any other public university.
COST/FUNDING
  • The resource requirements and planned sources of funding of the proposed program must be detailed in order to assess the adequacy of the resources to support a quality program. This assessment is to ensure that the program will be efficient in its resource utilization and to assess the impact of this proposed program on the institution’s overall need for funds.

  • Will this program require additional resources?*
  • If yes, provide a brief summary of additional resources that will be needed to implement this program over the next five years

    N/A

  • Will this program impact existing programs and/or organizational units within your institution?*
  • If yes, please describe the impact

    The Business Analytics Certificate is composed of six courses (18 credit hours) from the foundation, core and elective courses of the MBI program.  The Certificate leverages existing faculty and NKU resources and broadens the offerings to new pools of potential students. The graduate certificate provides an alternative path for students not wishing to complete the entire MBI degree program with Business Analytics as a Specialization.

  • Provide adequate documentation to demonstrate sufficient return on investment to the state to offset new costs and justify approval for the proposed program.

    This program is trying to capture new students who want to learn new skills and knowledge in upcoming trend of business analytics, but are not willing to spend years in getting a new Master’s degree. Estimated 10 new students per semester, spending on the average of 3 semesters, will bring in new revenues to the university. As all courses are already offered to MBI students, new students taking those courses create minimal (if any) additional costs. 

  • Complete the Funding Sources, by year of program template and Breakdown of Budget Expenses/Requirements template tables for the first five years of the proposed program and provide an explanation of how the institution will sustain funding needs, attach document in Proposal Toolbox. *The total funding and expenses in the table should be the same, or explain sources(s) of additional funding for the proposed program.

    Links to the Funding Scource and Budget Expenses/Requirement Templates are:

    A.  Funding Source Template

    B.  Budget Expenses/Requiement Breakdown Template

  • Attached
  • Attached
PROGRAM REVIEW AND ASSESSMENT
  • Describe program evaluation procedures for the proposed program. These procedures may include evaluation of courses and faculty by students, administrators, and departmental personnel as appropriate. Program review procedures shall include standards and guidelines for the assessment of student outcomes implied by the program objectives and consistent with the institutional mission.

    For each assessment method, please provide direct indicators of achievement of program-level student learning outcomes and frequency of data collection:

  • 1.a. Which components will be evaluated?*

    All program objectives learned by students are evaluated.

  • 1.b. When will the components be evaluated?*

    During the course of the classes every semester.

  • 1.c. When will the data be collected?*

    Assessment forms are collected at the end of semester.

  • 1.d. How will the data be collected?*

    Each instructor assesses students learning, fills the form, and send it to the program director. Program director collects and summarizes the results.

  • 1.e. What will be the benchmarks and/or targets to be achieved?*

    For each objectives, it is set in the BA Program Assessment Plan.

  • 1.f. What individuals or groups will be responsible for data collection?*
    Instructors teaching the classes, and program director.
    Instructors teaching the classes, and program director.
  • 1.g. How will the data and findings be shared with faculty?*
    Assessment is a part of the AACSB and SACS reviews.
    Assessment is a part of the AACSB and SACS reviews.
  • 1.h. How will the data be used for making programmatic improvements?*

    Each assessment includes “closing the loop” section that describes the needs for improvement. If it goes beyond single class level, it will be suggested to discuss in the departmental graduate program sub-committee.

  • 2. What are the measures of teaching effectiveness?*

    Teaching effectiveness will be evaluated by the department chair during the annual performance evaluations. Measures of teaching effectiveness include but not limited to, student evaluation of the course, self-reflection by the faculty on teaching, course material, syllabus, exams, quizzes, peer-reviews.

  • 3. What efforts to improve teaching effectiveness will be pursued based on these measures?*

    If a Faculty is needed to improve his/her teaching, he/she will be assigned to mentoring by fellow faculty; faculty are guided to attend teaching workshops at NKU; there will be follow up meetings to see the improvements.

  • 4. What are the plans to evaluate students’ post-graduate success?*

    Graduates’ status will be monitored through surveys, alumni events, advisory council meetings, etc.

VPUAA Processes
  • CIP Code
    52.1201
    52.1201
  • BOR Approval Date
    Not Applicable for Certificates
    Not Applicable for Certificates
  • CPE Final Approval Date
    12/03/28
    12/03/28
  • CPE ID
    14539
    14539
  • User Tracking

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